Lone Arch Capital
Branding / Marketing / Website
Lone Arch Capital emerged from the union of two distinct entities, each with its own identity and legacy—Arch Capital Group and Lone River Capital. Our challenge was to forge a new brand that would honor both companies' histories while creating a fresh, cohesive identity. The result is a striking fusion symbolized in their logo: a stylized 'A' that seamlessly integrates the iconic St. Louis arch with the flowing essence of a river. This visual representation beautifully encapsulates the merger's spirit, highlighting a brand that stands strong and unified, poised to navigate new horizons in the financial landscape.
LoneArchCapital.com