Deep Ellum Wellness, a vibrant CBD gummy brand, sought a unique identity that would capture the essence of their Dallas roots while exuding a playful and inviting charm. We embarked on a journey to craft a brand that celebrates this duality. The result is a lively and approachable brand system, complete with distinctive packaging that makes it easy to identify their diverse product lines. Each design element pays homage to Deep Ellum’s rich cultural heritage, blending local pride with a sense of fun and wellness. This branding not only reflects their commitment to quality but also creates an engaging and memorable experience for their customers.