Branding Willow & Wise presented a unique design challenge, given its location in Fort Worth's historic Near Southside. Our inspiration stemmed from the property's prominent kinetic wall feature that sways gracefully in the wind. This dynamic movement led us to derive the name "Willow," symbolizing flexibility and grace. The term "Wise" was chosen to signify the smart, thoughtful design integrated throughout the property.

Our goal was to create a logo that encapsulates the timeless charm of the district while highlighting the innovative design of the living spaces. The logo merges classic typography with a sophisticated color palette, embodying a perfect balance of history and modernity. This thoughtful blend symbolizes the property's character and its commitment to blending heritage with contemporary living.

WillowandWise.com